Privacy policy

Privacy Policy

Last updated: August 4, 2025

This Privacy Policy explains how Grit Fightwear ("we", "us", "our") collects, uses, and protects your personal data when you visit or make a purchase from our website or otherwise interact with us (the “Services”). Our webshop is powered by Shopify, which also processes your personal data in accordance with its own policies.

By using the Services, you confirm that you have read and understood this Privacy Policy.

1. Personal data we collect

We collect and process the following types of personal data:

  • Contact information: name, shipping and billing address, phone number, email

  • Payment information: payment method, card type (processed securely via Shopify/third parties)

  • Order and transaction details: items purchased, returns, delivery details

  • Account data: login credentials, preferences (if you create an account)

  • Device and usage data: IP address, browser type, interactions on the site (via cookies)

  • Customer communication: messages you send us via email or contact forms

We collect this data directly from you or automatically via cookies and similar technologies.

2. Why we process your data

We use your personal data to:

  • Fulfill and manage your orders, deliveries, and returns

  • Provide customer support and communicate with you

  • Improve and personalize your shopping experience

  • Comply with legal obligations (e.g., bookkeeping, fraud prevention)

  • Send marketing communications (only with your consent)

We never sell your data.

3. Legal basis for processing

Under the GDPR, we process your data based on:

  • Contract: to fulfill your purchase

  • Legal obligation: to comply with accounting and tax laws

  • Legitimate interest: to improve our services and prevent fraud

  • Consent: for optional marketing (you can withdraw consent at any time)

4. Sharing of data

We may share your personal data with:

  • Shopify (our e-commerce platform provider)

  • Payment providers (e.g., Klarna, Stripe, PayPal)

  • Shipping partners (e.g., PostNord, DHL)

  • IT and analytics services (e.g., Google Analytics)
    These parties only process your data to help us deliver our Services.

We may also disclose your data if required by law or legal process.

5. International transfers

Shopify and some of our partners may process your data outside the EU/EEA. In these cases, your data is protected under EU Standard Contractual Clauses or equivalent safeguards.

6. Your rights under the GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“the right to be forgotten”)

  • Object to or restrict processing

  • Withdraw consent (for marketing, etc.)

  • Data portability (in applicable cases)

To exercise any of these rights, contact us at info@gritfight.com. You also have the right to lodge a complaint with Integritetsskyddsmyndigheten (IMY) in Sweden.

7. Cookies

We use cookies to enhance your experience, analyze traffic, and personalize content and ads. You can manage cookie preferences in your browser settings.

8. Data security and retention

We protect your data using technical and organizational measures.
Your data is retained only as long as necessary to:

  • Fulfill the purposes above

  • Comply with legal requirements

  • Resolve disputes and enforce agreements

9. Children’s data

Our Services are not intended for children under 16. We do not knowingly collect personal data from minors.

10. Changes to this policy

We may update this policy to reflect changes to our practices or for legal reasons. The updated version will be posted here with a new “Last updated” date.

11. Contact

If you have questions or wish to exercise your rights, please contact us at:
info@gritfight.com